About us

Group Mission :
To leverage on our expertise and experience in order to gain an unlimited trust from the part of our stakeholders. throughout all the process, we strive to serve customers in accordance with the highest standards of quality, convenience, with a relentless commitment to fulfilling our engagements and exceeding the expectations of our customers. to achieve this we attach a particular importance to our team by nurturing their expertise and ensuring that they are up to par with the best worldwide practices

Group Vision:​
One of our success factors over the past years, has been the fact that we put the customer at the core of our corporate strategy. Over the past couple of decades, we have accumulated a significant learning about our market, our customers and the ways to serve them in a way that exceeds their expectations. this has been possible thanks to a very proactive team that helps the group achieve its strategic and tactical objectives while in the same time striving to enter new markets.

Group Strategy
we aim at expanding our activities on two key levels: horizontally (entering new geographic markets) and vertically (setting up new lines of Businesses)
The group is steadily expanding its activities to cover new markets, with a particular focus on the Arab markets that are witnessing an unprecedented growth in various sectors such as urban development, real estate, infrastructure and technology. One of our key areas is the UAE where we have set up our operations since our inception

Group​ objectives
Clients First :
This has been our motto since our inception. Over the years we have attached a particular importance to exceeding the expectations of our customers and serving them as per the highest standards of quality.

Investing in developing our capabilities
Building on what has been achieved by our leaders over the past couple of decades, a new generation of leaders is emerging from within the group, with a relentless effort to modernize our admin procedures, our capabilities and our expertise. We are heavily investing in continuous learning, in professional development, and in adopting the latest technologies and international standards in a way that enables us to best serve our customers.

Group Key Tasks
We surpass our selves and strive to continuously come up with the best quality products and services using the latest technologies in order to be up to par with the best international practices whether it relates to our products or our services.

Core values
- Commitment to offer the best products and services in accordance with international quality standards
- Commitment to serving our stakeholders and customers while respecting the best quality standards of customer service in a way that enables us to build strong relationships with all our stakeholders
- Investing in our internal capabilities in a way that continuously enhances their expertise and their ability to serve customers in accordance with the highest standards
- Working as a proactive team with a single spirit guided by the desire to preserve the reputation that the group has succeeded to build over the years

When you squeeze an orange, orange juice comes out - because that's what's inside. When you are squeezed, what comes out is what is inside.


We Have Many Companies Around The World

  • Odeh & Partners co.

    Established in 1995, active in the field of bottling soft drinks with a wide range of flavors in accordance with the best international certifications of quality.
    The company is also active in bottling concentrated, natural juices using German know-how and marketed under the brand Fragolin

  • Odeh International Trading

    Established in 1997, it is active in the field of distribution and marketing food products and ingredients for several product categories within the Syrian market. In addition the company is active in distributing several brands of household and consumer electronics within the Syrian market while exporting a wide range of food products to the entire Arab region

  • The Forth Apple FZE

    Established in 2011 in the Dubai Airport Free Zone, UAE. It is active in the field of representing several European and Asian companies that specialize in manufacturing food additives. From Dubai, we serve the entire Middle Eastern and Northern African markets

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

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Where we are?

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